Pilots

SEO News

Reddit pilots new tools to help brands boost engagement

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature,…

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SEO News

Google Ads pilots new metrics feature to boost overview page flexibility

Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this…

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SEO News

YouTube pilots longer, less frequent ads on TV app

YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user…

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SEO News

TikTok pilots new ad-targeting tech that offers improved data security

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean…

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SEO News

Microsoft Advertising Pilots Third-Party Government Services Ads

Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for…

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