When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…
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Collaboration among teams involves creating an environment where individuals and teams work together effectively to achieve common goals. Effective collaboration…
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Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for…
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One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account…
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What is AWS DLT? Distributed Load Testing on AWS helps you automate the testing of your software applications at scale…
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An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines…
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Google Business Profiles performance report is no longer showing the “call” tab that shows you statistics and data on searchers…
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Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full…
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Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance…
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Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift…
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