Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools…
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Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad…
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Connected TV (CTV) — it’s so *** right now. MNTN knows, but this advertising channel has proven itself to be powerfully…
Read More » Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a…
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Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen…
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I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform.…
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Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A…
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Agencies have several teams, some of which are formed over the years and some that come together quickly as new…
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Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner…
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Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account…
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