TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s…
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Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically…
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Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI…
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This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce…
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IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email…
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2023 has been a time of significant change in the online space, driven by the increased adoption of AI and…
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Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid ******, finding statistical significance for…
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A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization…
Read More » Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on…
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