Pages

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key…

In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt…

Great links to your content are essential, but they alone may not be enough to improve rankings for your sales…

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to…

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and…

Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up…

Last updated on February 22, 2024 Category pages may be the big money makers on most eCommerce sites, but if…

For local businesses, navigating the often-complex world of SEO can feel like deciphering a secret code. However, the good news…

John Mueller from Google responded to a question on Reddit about the likelihood of fixing just 10 pages out of…

A/B testing can help you fine-tune your landing pages to boost clicks and conversions. By testing two different versions of…