Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s…
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Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased…
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Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into…
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As you may remember, Mustafa Suleyman became the CEO of AI at Microsoft and then shortly after we heard that…
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Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns;…
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Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs)…
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The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to…
Read More » Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart…
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You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about…
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Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be…
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