As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries…
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The interplay of User Interface , User Experience , and Search Engine Optimization is critical in shaping the success of…
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Pay-per-click (PPC) advertising is often an effective way to drive targeted traffic to your website. But deciding which PPC campaign…
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YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to…
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Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize…
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Google’s John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool…
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In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party…
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You need to evaluate the right social media metrics (data points that reveal performance insights) to understand how well your…
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Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the…
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Blog / SEO Strategy / The Essential Guide to SEO Benchmarking SEO benchmarks are reference metrics that are able to…
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