Measurement

“Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” examines how AI is reshaping marketing strategies and measurement in…

Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel…

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you…

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to.…

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.  The traditional…

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re…

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video…

Google’s recent leak highlighted engagement as part of the ranking system, alluding to the importance of influencing audience behavior to…

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023.…

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…