Max

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns…

Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means…

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at…

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major…

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first…

Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced…

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks,…

Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s…

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it.…

Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional…