Max

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires…

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search…

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These…

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically…

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI…

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email…

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on…

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for…

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing…

Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think…