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SEO News

Google Ads Rolling Out Brand Guidelines For Performance Max Campaigns

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing…

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SEO

Google Rolls Out AI-Powered Updates To Performance Max Campaigns

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video…

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SEO News

Google Ads Performance Max Won’t Take Priority Over Standard Shopping

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max…

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SEO

Taking Customer Experience That Extra Mile for Max Impact

Here’s how to focus on crafting an amazing customer experience. Whether you’re a small business owner or the CEO of…

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SEO News

Google Ads adds Video Enhancement for Performance Max

Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve…

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SEO News

Mastering Performance Max using scripts

Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.”…

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SEO News

4 Google Performance Max updates: New insights and reporting

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools…

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SEO News

Google brings negative keyword exclusions to Performance Max

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad…

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SEO News

7 ways to segment Performance Max and Shopping campaigns

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…

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SEO News

Maximizing Performance Max: Strategies for ecommerce success

Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full…

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