Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems…
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As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries…
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Footer links are the links located in the section of content that appears at the bottom of most pages on…
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There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of…
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HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental…
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Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two…
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What Is a URL Slug? A URL slug is the last part of a URL address that serves as a…
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Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still…
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Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the…
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In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank…
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