Match

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t…

Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ…

For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and…

Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not…

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of…

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets…

Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the…

Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element…

Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this…

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will…