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SEO News

With A Few Days Left Are Search Marketers Ready For GA4

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The…

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SEO News

A PPC marketer’s guide to retail media

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know…

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SEO

20 Digital Marketing Metrics That All Marketers Should Monitor

There are dozens of different marketing metrics today’s professionals and teams can use to enhance the performance of their campaigns.…

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SEO News

GA4 gives marketers choice in Google Ads conversion credit eligibility

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working…

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SEO News

Instagram Ads on Reels now available to more marketers

Meta is extending its Ads on Reels pilot to a wider **** of marketers on Instagram. The initiative was previously…

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SEO News

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

When you compare what customers say they want to what your business offers – you might find a mismatch between…

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SEO

Tap into the potential of Bing image creator: 6 expert tips for local marketers

Generative AI tools are taking the digital marketing world by storm, and Bing has one you’ll want to check out.…

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SEO

A Marketer’s Ultimate List of 16 Must-Read Books

Growing up, I used to hate reading.  And not in a typical all-kids-hate-books fashion.  I would actually avoid reading at…

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SEO News

How much should an influencer marketing campaign cost? A marketer’s guide

What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant…

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SEO News

Forrester Total Economic Impact study reveals increased efficiency for marketers

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables…

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