marketers

Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and…

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year,…

In the dynamic world of social media, Facebook remains a juggernaut. With nearly 3 billion active monthly users, its influence…

Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of…

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role?…

Whether you’re working in SEO, PPC or somewhere in between, salaries are always a contentious subject. They can be hard…

In the digital age, data is the backbone of any successful marketing strategy. With countless tools available, it can be…

Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s…

Unlock the key principles of consent and consumer preferences in marketing strategies. As data privacy become stricter and first-party data…

As consumers instinctively turn to search engines for answers, mastering search engine optimization (SEO) has become essential for businesses aiming…