While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search…
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I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a…
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Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes…
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There are too many content marketing metrics out there. But we know which ones are actually used (we asked on…
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New! MarTech Intelligence Report: Marketing Automation Platforms: A Marketer’s Guide  MarTech’s latest publication of the “Marketing Automation Platforms: A…
Read More » New! MarTech Intelligence Report: Customer Data Platforms: A Marketer’s Guide This 75-page report draws from primary and secondary research sources,…
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What Is AI Marketing Software? AI marketing software is a digital tool that uses artificial intelligence to carry out various…
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Each year, marketers must navigate new SEO challenges. 2024 will be no different. Google’s methods for ranking web pages will…
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