Lead

With such fierce competition out there and shorter attention spans than ever before, small businesses need to be more strategic…

Nick Fox is now the new head of Google Search, replacing Prabhakar Raghavan who is moving into Chief Technologist role…

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target…

Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values…

Your consumers have an almost limitless amount of information at their fingertips. Whether through podcasts, videos, blog posts, or social…

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including:…

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a…

A few weeks ago, Google announced it is doing away with how it does credits and disputes for Local Service…

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we…

Celebrating Professional Development and Career Growth   Perficient’s success is defined by incredible colleagues who bring innovative ideas, expertise, and fresh…