Impact

Last week, a reader here asked if I would poll the audience to see how the last Google search algorithm…

Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google…

Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the SEO belief…

Perficient’s mission is to be the place where great minds and great companies converge to boldly advance business. Our success…

Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say…

What a big month for AI Overview evolution July has been!  We’ve witnessed some significant enhancements that appear to show…

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin…

Search Engine Results Pages (SERPs) are filled with a variety of features that compete for attention, and one of the…

Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash…

It’s no secret that SERP features often take up a considerable amount of space on the search engine results pages. …