Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing…
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The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has…
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Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the…
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When Google first launched its Search Generative Experience, it labeled the “end” **** of the program as December 2023 for…
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What Is Google SGE? Google Search Generative Experience (SGE) is a new approach to search results. It’s an experimental search…
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Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a…
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At the end of the summer, we published a generative AI use policy for our team and contributors to follow.…
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A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening…
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Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a…
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