Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet,…
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Justin Racine, Principal of Unified Commerce Strategy, recently wrote a blog for CMSWire on the various consumer shifts and impacts…
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Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values…
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Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This…
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For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including:…
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Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a…
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A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network…
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According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining…
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Imagine a world where planning your dream vacation feels less like a chore and more like a conversation with a…
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Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature…
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