GA4

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The…

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working…

Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving…

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Cases, life hacks, researches, and useful articles Don’t you have time to follow the news? No worries! Our editor will…

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you…

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal…

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by…

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With…

As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could…