Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion…
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Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or…
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Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use…
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Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed…
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The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals,…
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Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or…
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Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…
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Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people…
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Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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