GA4

Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March…

Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this…

Training your teams  Training plays a vital role towards a successful migration. Although it seems overwhelming in the beginning, a…

Google Analytics SEO Analytics Blog / Digital Marketing / Understanding and using the bounce rate in Google Analytics 4 If…

Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do…

Google Analytics 4 (GA4) is Google’s brand new analytics platform which seeks to combine three leading technologies: Firebase Analytics, Google…

Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4)…

Google’s newest version of Analytics is here You are likely aware that Google is sunsetting Universal Analytics on July 1st.…

30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4…

Don’t miss your chance to participate in tactic-rich, expert-led training on your search marketing specialty: Register now for your choice of live, two-day SMX…