GA4

SEO News

What Is Engagement Rate in GA4? + How to Improve It

What Is Engagement Rate in GA4? The Google Analytics 4 (GA4) engagement rate metric is the number of engaged sessions…

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SEO News

Beyond Pageviews: Measure Content Performance And User Engagement In GA4

Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is…

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SEO

Directional Reporting in GA4 — Whiteboard Friday

All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have…

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SEO News

How to make the most of GA4 for SEO

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior…

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SEO News

Hidden Google tool reveals GA4 and Google Ads discrepancies

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains…

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SEO

GA4: The Missing Piece for Smarter Marketing Decisions

Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary…

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SEO

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages…

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SEO News

Steve Ganem, Product Director of Google Analytics, on GA4

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve…

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SEO News

Google Announces New GA4 Features As Universal Analytics Sunset Nears

As the July 1, 2024 shutdown **** for Universal Analytics (UA) draws near, Google has announced new features and improvements…

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SEO

GA4 Update Brings Alignment With Google Ads Targeting

Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align…

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