Focusing

It’s rare to see content teams in companies executing campaigns dedicated solely to refreshing existing content.  Brands will dedicate time…

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing”…

Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do…

Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers…