Focus

SEO

State of Digital Customer Experience: Focus on Retail

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations…

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SEO News

Should You Focus On Zero Search Volume Keywords? (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…

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SEO News

Top 5 social media platforms you should focus on

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they…

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SEO News

Why you should use your focus keyphrase in your introduction

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In…

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SEO News

The perfect focus keyword for your post or page

In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter…

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SEO News

6 SEO Concepts To Focus On Right Now

The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six…

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SEO News

Google on ranking updates: Focus on big picture, not individual signals

The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than…

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SEO

How local advertising is changing (and where to focus now)

Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The…

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SEO News

Affiliate managers: It’s time to shift your focus beyond media

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and…

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SEO News

How To Focus On What Matters In SEO As AI Accelerates Rapid Change

SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and…

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