Most marketers think the sky is falling because third-party cookies are going away. However, data-driven teams aren’t panicking because they’re…
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****: Feb 28, 2023 1:00 EDT (10:00PDT) Speakers:Alex Cash, Director of Strategy, OneTrust Consent & Preferences In today’s digital landscape,…
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If you want to optimize your digital marketing efforts, deliver more personalized experiences across the customer journey, and strengthen customer…
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MARKETINGTERMDEFINITION First-Party Data Strategy A first-party data strategy is your plan to collect customer data and use it improve marketing…
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