With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals…
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First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,”…
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Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more…
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A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one…
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****: Jun 1, 2023 1:00 EDT (10:00PDT) Speakers:Katie Intrater, Vice President of Business Development, AtDataLars Helgeson, Founder and CEO, GreenRope…
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In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to…
Read More » ****: May 9, 2023 1:00 EDT (10:00PDT) Speakers:Mike Maloney, Chief Data Officer, Field, North America at Snowplow To stand out…
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A clear view of your customer data can drive successful campaign results. But there are many data solutions to add…
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Google has announced a further extension to the collapse of third-party cookies – making them obsolete in 2024. Although there’s…
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Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period…
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