With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like…
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The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech…
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Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data…
Read More » As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you…
Read More » Unlocking Customer Insights: Enhancing Marketing with First-Party Data As the era of third-party cookies draws to a close, the significance…
Read More » ****: Apr 25, 2024 1:00 EDT (10:00PDT) Speakers:Jon Tejeda, Director Of Sales, AtDataReagan Gordon, Relationship Manager-Marketing Automation, Zirous With cookie-dependent…
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First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and…
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As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical…
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Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With…
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With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals…
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