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Google Ads Enhanced Conversion Coverage Data Update

Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report.…

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SEO News

Google Ads To Sunset Enhanced CPC In March 2025

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be…

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SEO News

Google Ads to deprecate enhanced CPC for Search and Display Ads

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in…

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SEO

Seamless GitHub Integration with Azure Storage for Enhanced Cloud File Management / Blogs / Perficient

In the modern digital landscape, efficient collaboration and streamlined workflows are proven elements of successful project management. Integrating GitHub repositories…

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SEO News

Google offers enhanced conversions consultations

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why…

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SEO News

Google launches tool to simplify Enhanced Conversions setup

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we…

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SEO

Navigating B2B Roadmaps: Prioritizing OMS for Enhanced Inventory Visibility / Blogs / Perficient

In B2B commerce, establishing a robust IT roadmap is akin to charting a course through turbulent waters. There are hundreds…

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SEO News

TikTok launches enhanced ad placement controls

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls.…

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SEO News

Facebook launches enhanced full-screen video player with key upgrades

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos,…

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SEO News

Microsoft is upgrading native campaigns to enhanced CPC

The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to…

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