SEO and SEM are two fundamentals in the wild world of online marketing and Google Search. However, the distinction between…
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Blog / Analytics & Reporting / Dashboards vs. Reports: A Comprehensive Guide for Data Analysis No doubt, clearly monitoring performance…
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It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8…
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The SEO topic of using a 404 versus a 410 error status code for pages not found is one of…
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PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising. When…
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Many online experiences start with a search engine. This means search engines like Google and Bing are great for getting…
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Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the…
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Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic…
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