Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s…
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Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This…
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A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network…
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There is an untapped potential for automotive loyalty programs, and we are living in an era where customer loyalty is…
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Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature…
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Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out…
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Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image…
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According to a recent post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay…
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Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin,…
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Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next…
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