There has been plenty of speculation in the SEO world over the past few months regarding SGE (Search Generative Experience).…
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Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But…
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While most Customer Data Platforms (CDP) are used for Customer Experience and Marketing applications, the potential for better understanding and…
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Dustin Duncan Dustin has been a part of the seoClarity team since 2016. Big on travel, it’s his goal to…
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TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean…
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Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google…
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The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…
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Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The…
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Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that…
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Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you…
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