****: Oct 3, 2024 1:00 EDT (10:00PDT) Speakers:Tyler Young, Senior Digital Marketing Analyst, MNTN When it comes to modern advertising…
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![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/how-ctv-fits-into-digital-marketing-during-holiday-275.png "How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]")
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers…
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A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall…
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YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The…
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****: Jul 16, 2024 1:00 EDT (10:00PDT) Speakers:Tori Cipollone, Senior Platform Experience Manager, MNTN One of the major challenges of…
Read More » As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re…
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LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add…
Read More » Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing…
Read More » In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or…
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At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech…
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