Conversions

Why Sales Funnels Are Important for Business Success The sales funnel represents a prospective customer’s stages along the buyer’s journey.…

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into…

It’s no secret that Portent is relentless in our pursuit of website performance optimization. We have long tracked the swift…

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features…

SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the…

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New…

Blog / SEO Strategy / 12 Types of Keywords in SEO You Need to Know The goal behind keyword research…

In the world of marketing, micro conversions are pivotal. But what exactly do they entail? Put simply, they represent the…

Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid…

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals…