The web is like a great river of information, making effective data management essential. Whether you’re a small business owner,…
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Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can…
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Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent…
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Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief,…
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Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong…
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Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to…
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All businesses, no matter the size, face the same challenge: they need to sell their products or services. It’s as…
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17 / 100 UX refers to user experience. User experience describes how a person interacts with a product, system or…
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Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI)…
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Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that…
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