Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns;…
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Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart…
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Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will…
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Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a…
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Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after…
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Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads…
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Are you struggling to get subscribers? That was my situation about a year ago. I tried all the usual lead…
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What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage…
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When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be…
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How many visitors are you driving to your online channels each month? And how many of them have taken action…
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