Conversion

SEO News

Google Ads API streamlines conversion adjustment uploads

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we…

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SEO

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages…

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SEO News

Google Merchant Center Updates How It Uses Conversion Data

Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses…

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SEO News

Google expands conversion tracking for Merchant Center

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from…

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SEO News

Google Ads WordPress Conversion Google Tag Code

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag…

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SEO

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle…

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SEO News

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from…

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SEO News

Microsoft Ads to allow Google conversion goal imports

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their…

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SEO News

How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use…

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SEO

Facebook Ads Sales Funnel Optimisation: Guiding Users from Awareness to Conversion

A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that…

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