Click fraud is a billion-dollar problem for advertisers. As digital marketing ad spending increases, so does the impact of click…
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What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays…
Read More »Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not…
Read More »Inflation isn’t just affecting the cost of consumer goods. Since April of 2022, cost per clicks (CPCs) have been dramatically…
Read More »August 26, 2014 Â | Â Posted by Shiri Berzack Facebook has announced two major improvements to the news feed.…
Read More »October 12, 2015 Â | Â Posted by Daniel Larsson Don’t Feed the Ad Robots Today a large portion of…
Read More »Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2023, with paid providing roughly…
Read More »February 20, 2017 Â | Â Posted by Mordy Oberstein This past December the largest ad fraud scam to ****…
Read More »Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023…
Read More »Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking…
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