What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of…
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The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look…
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In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data…
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Unlock the potential of personalized customer experiences with Customer.io’s ebook “Build or buy: Choose your own CDP adventure.” Dive into the world of…
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This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize…
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We are in an age of consumer data. Modern web tools and content management systems are making it easier than…
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For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B,…
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