Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC…
Read More »Campaigns
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers…
Read More »
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both…
Read More »
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using…
Read More »
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens…
Read More »
TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s…
Read More »
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located…
Read More »
Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really.…
Read More »
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid…
Read More »
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email…
Read More »
