Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great…
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What Are Paid Search Ads? Paid search advertising is a digital marketing strategy where brands pay to display their ads…
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It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable,…
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Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…
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Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
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Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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Google Ads extensions can help you get better results from your ad campaigns. In this guide, we’ll look at the…
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Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved…
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Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be…
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