Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising…
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Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns,…
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A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video…
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One of the greatest failings of a PPC specialist is being unable to take a step back and see the…
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Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today,…
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Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion…
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Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out…
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LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add…
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Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns;…
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The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to…
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