Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and…
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Pay-per-click (PPC) advertising on Google and Bing relies heavily on PPC keyword research. In this article, you’ll learn how to…
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“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from…
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Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not…
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Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of…
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Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature…
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Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match…
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Brands now find that user-generated content (UGC) is an extremely potent digital marketing tool. Trust is developed, clients are engaged,…
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Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns.…
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Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These…
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