When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…
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There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why…
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As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero…
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Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance…
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Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift…
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A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network…
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Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign…
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With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which…
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Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and…
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