Campaigns

Social listening offers a powerful tool for brands to gain deep insights into customer preferences, behaviors, and needs. When executed…

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing…

Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the…

Imagine this: Your target audience can’t stop talking about one of your ads.  Why? Because they all saw it at…

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video…

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He…

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn…

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This…

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen…

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement…