Campaign

SEO News

Google Ads updates PMax modification campaign request form

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to…

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SEO

Mastering Email Campaign Execution

****: Aug 27, 2024 1:00 EDT (10:00PDT) Speakers:Kara Trivunovic, SVP, Strategic Solutions, Zeta Global Jacklyn Alston, Digital Marketing Manager, Haggar…

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SEO News

Meta expands ad attribution tools to boost campaign performance

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for…

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SEO

The 10 Best Advertising Tools for Your Campaign Tech Stack

Launching into an ad campaign for any business is daunting. After all, the process can be complicated and often takes…

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SEO News

The Kanban approach to efficient PPC campaign management

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact **** that you…

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SEO News

Google Ads Campaign: Definition, Types, & Best Practices

What Is a Google Ads Campaign? A Google Ads campaign is a way to advertise your business on Google’s advertising…

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SEO News

Microsoft expands Maximum Conversion Value to more campaign types

Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart…

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SEO News

6 new Reddit Ads Manager features to simplify campaign creation and tracking

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now…

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SEO News

LinkedIn Ads launches dynamic UTMs for campaign tracking

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to…

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SEO

LinkedIn Advertising: How to Create a B2B Campaign

Starting your first LinkedIn advertising campaign can be tricky. The platform’s ad management functionality differs from other platforms, like Facebook…

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