Buyer

SEO News

Buyer Intent Keywords Convert Better. Here’s How to Find Them

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make…

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SEO

AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this…

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SEO News

Buyer Intent Keywords: What They Are & How to Find Them in 2024

What Are Buyer Intent Keywords? Buyer intent keywords are search terms that indicate a user’s readiness to make a purchase.…

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SEO

The Power of Social Proof: How Testimonials and Reviews Shape Buyer Behavior

Whether it’s a social situation, a business decision, or making up your mind about what kind of paper towels to…

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SEO

How To Use Buyer Personas In Franchise Marketing | TSCA

12 / 100 As a franchisor, you likely have a solid idea of what it takes to be successful in…

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SEO News

Understanding Buyer Intent Keywords

We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site…

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SEO News

How to create and execute a buyer journey-based content strategy

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or…

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SEO News

How to Create Your Buyer Personas: the What, the Why, and the How

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.…

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SEO

Buyer Personas: Marketing to the Masses (in Bite-Sized Chunks)

Estimated reading time: 14 minutes You asked us to look over your branding efforts, site, and social media accounts, and…

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SEO

What are Customer Touch Points? (Defining the Buyer Journey)

As a marketing executive at a national retailer, it’s vital to have a 30,000 foot view of your business. However,…

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