If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing”…
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Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand.…
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Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a…
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This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin:…
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Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search…
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Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area…
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In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over…
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Defining Brand vs. Non-Brand Keywords Branded keywords are search terms that include your brand name. Or some variation of it.…
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Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as…
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The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive…
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