brand

Building a brand takes effort. You need to be where the people will see you and one of the most…

The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity,…

Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and…

Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and…

Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been…

Danny Sullivan, Google’s Search Liaison, responded to some new SEO ‘advice’ floating around the SEOverse that suggests you should not…

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and…

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t…

Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes…

As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content…